“Every age has its own unique view of nature, its own interpretation of what the world is all about. Knowing a civilization’s concept of Nature is tantamount to knowing how a civilization thinks and acts.” (Rifkin, 1983) "It matters which metaphors we choose to live by. If we choose unwisely or fail to understand their implications, we will die by them." (Romaine, 1996) Metaphors are one of the main ways through which we conceptualize the world (Verhagen 2008). But, what exactly is a metaphor? In a nutshell, metaphors are linguistic devices that allow us to understand one thing in terms of another. If we say, for example, "She gave us a very warm welcome", we are employing a rather common metaphor: "Affection is warmth". Namely, we use warmth (temperature), which is something very tangible that we can experience in our bodies, in order to understand something more abstract, which is the emotion of affection. In a seminal book by George Lakoff ...